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This section is to show readers the different types of fundraising that can be utilised to raise funds and awareness for your favourite cause or charity.
This section is to show readers the different types of fundraising that can be utilised to raise funds and awareness for your favourite cause or charity.
The best way to raise money for your
chosen cause will often depend on the resources available and the supporter
base. It’s helpful to think about the different options available and how they
could benefit your chosen organisation. Some things to think about might be:
- How
much money is needed?
- Is
the purpose just to raise money or is it also to raise awareness?
- What
resources are available to support the fundraising?
- What
is the timescale?
For further information on a range of
fundraising issues and techniques see below.
Auctions
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Selling items to the highest bidder
Selling items to the highest bidder
Auctions, often held at one-off
fundraising events, can be a great way to increase revenue.
Unlike raffles and lotteries, auctions
have the benefit of not falling under gambling law. However, you still need to
be aware of consumer legislation in each state.
Fundraising
auctions are great for a range of occasions, including:
§
Awards Ceremonies
§
Black Tie Galas
§
Sporting Events & Fundraisers
§
Charity Events
Robin
Williams topped list of celebrities donating their dog's used collars for a "Celebrity Collars for Dollars"
fundraising auction for Dogs Deserve
Better, a
nonprofit working to bring dogs into the home & family.
Williams donated collars from family pets Gabby
& Mable-Mae signed with each dog's name.
Australian Nonprofit Auction Sites:
www.fundraisingauctionsaustralia.com.au and http://helpinghand.com.au
Beneficiary Gifts
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Engaging donors in a creative and fun way

Beneficiary Gifts
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Engaging donors in a creative and fun way
Beneficiary or virtual gifts, involve donors 'buying' a gift for a recipient from a
catalogue or website but instead of the recipient receiving a gift, the donor's
money is spent on a charitable activity or product. They can provide a fun and
altruistic way in which to engage donors by:
- offering supporters a new way to engage with the charity
- capitalising on the public's desire to shop ethically via
catalogues and online
- offering donors a new way of donating
- creating a new revenue stream
- acquiring new supporters
- testing catalogue products and direct mail asks
- raising awareness of the charity among recipients
Before starting a beneficiary gifts scheme, careful
planning is needed. What will you offer? How many items are needed? Does the
catalogue reflect beneficiaries' needs?
Example: Oxfam Unwrapped!
What do you give to someone who has everything? How about a goat,
chicken or pig? Oxfam unwrapped offers a range of gift ideas that will also
help transform the life of a person living in poverty.

Bequests
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You can help create a better world by including a charity in your will. Bequests are:
You can help create a better world by including a charity in your will. Bequests are:
§ biggest
gifts received by charities from individuals
§ largest
source of voluntary income to charities
§ made by people from
all walks of life not just the
wealthy
Research
shows that 3 out of 4 Australians are generous and support charities, but due to
lack of awareness, less than 7.5% of Australians leave a gift or bequest to
charity in their Will. If 12% of Australians made a bequest to charity an
additional $440 million would be raised for charities. Bequests are:
- Essential in providing much-needed funds to charities
- Effective and easy to include in your Will
- A generous way to leave a legacy that honours causes close to your heart
There are many ways that you can continue to help your favourite charity or cause by either including a bequest to the nonprofit in a new will, by executing a codicil to an existing will which includes a bequest to the organisation or by nominating the organisation as a beneficiary of a policy of insurance payable on death. You could also leave:
- The residue of your estate (i.e. remainder of your estate after specific gifts have been disbursed)
- Percentage of the residue of your estate or % of your entire estate
- A pecuniary gift (i.e. a specific gift of cash)
- An asset (e.g. real estate, shares, bonds or other articles of value)
- An alternative or conditional bequest in case your beneficiaries don't survive you, you may leave your Estate to your chosen charity or cause

Include a Charity is designed to raise awareness of the ease and effectiveness of leaving a gift in your will. It encourages people to consider leaving a gift to charities after considering family and friends.
Include
a Charity is the result of over 130 of
Australia's favourite charities working together to do what no single
charity has ever been able to achieve on its own - change the way Australians
think about including charities in their will.
The Dogs Trust welcomes legacies (bequests) and
wants to care for dogs whose owners can’t do it themselves or are no longer
around.
Objective
Persuade pet owners to carry the Canine Care Card.
This fulfilled two main objectives for the Dogs Trust.
- Encouraged people who might be elderly and living alone to notify them of their pets and their needs.
- Created a great platform for bequest fundraising.
Bequest Pitch – ‘I want my dog to
keep on smiling’
This is
really clever fundraising. The Dogs Trust offers its supporters the chance to join their Canine Care Scheme which
ensures that if they die before their beloved pet dog, they will look after the dog for rest of its life. This idea is going to appeal to an
elderly dog-loving donor. So, which charity is a dog-loving donor likely to
leave a Bequest to?
Result - The Dogs Trust raised
millions from this proposition…
And
finally...leaving a bequest can help to provide the life changing gift of
freedom & independence.
Guide Dogs Victoria
Blogs
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Anyone can start a blog to promote your favourite charity or cause - it’s simple and free!
Anyone can start a blog to promote your favourite charity or cause - it’s simple and free!
Blogger - www.blogger.com
Free weblog
publishing tool from Google, for sharing text, photos and video.
Wordpress - http://wordpress.com
Causes - www.causes.com/causes
There
are over 500,000 causes. Find yours. Or Start a Cause
Campaigns
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Anyone can start a campaign
Anyone can start a campaign
Example: Emergency Pet Oxygen Masks
Few fire stations have a pet oxygen mask to
use during emergencies to save pets’ life. 100,000+ animals p.a. die from
inhaling poisonous gases in fires, according to US Fire Administration.
A young entrepreneur started Pet Mask - a fabulous
initiative to help save the lives of pets across the country. Her goal is to
raise funds in order for all fire stations across the US to have these
life-saving masks. Becoming a sponsor or donate to your local fire department
or become a sponsor by contacting Monica at sponsorship@petmask.com

Example: RSPCA Campaign
A picture paints a thousand
words! Say no more in this clever campaign against tail docking.
Example: Campaign against Puppy Mills

Example: Campaign against Puppy Mills

Puppies from ‘puppy
farms’ are predominantly sold through classified ads online and in
newspapers, and to some extent through pet shops. If you buy a dog from a puppy
farm through a classified ad there is no means of comeback if the dog becomes
ill or even dies.
These deals are often carried out in a car park, with a
disposable mobile phone number as the only means of contacting the seller.
This is another clever campaign photo which packs a punch!
Cash or Gift
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You don’t have to use cash to make a gift!
You don’t have to use cash to make a gift!
You
can give your chosen charity or favourite cause stocks, bonds, mutual funds.
You charitable deduction will be the full, fair market value of the securities,
with no capital gains on their appreciation.
You
can also give other non-cash gifts such as paintings, personal collections,
buildings, vehicles, etc. You will need to check the financial and legal side
of your gift to maximise your gift.
Good for you
and for your favourite Charity
RSPCA Australia has worked for the welfare of animals since 1871. It is
the only national animal welfare charity and one of the most well-known and
respected. RSPCA's core values of Caring,
Educating, Protecting and Improving Welfare Standards resonate strongly with
the community.
Every time you use a Bendigo RSPCA Rescue VISA card to make a purchase or pay a bill, you’ll help the RSPCA save lives.
Data Protection
Challenges facing Charities
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The challenge most often reported by charities as their major and ongoing one is that of attracting Donors and Supporters.
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The challenge most often reported by charities as their major and ongoing one is that of attracting Donors and Supporters.
As well as constantly finding
new ways to raise funds, charities are also being asked - by both donors and
the various regulations under which their operations fall (e.g. the
introduction of new arrangements relating to the GST) - to operate effectively
and in business-like ways. However this responsibility carries with it
administrative and operating challenges of various kinds - especially costs.
Donors & funders often seek
100% return on their donation (directly to charities recipients); however this
unrealistic as there are real overheads and operating costs that must be met. No charity runs on fresh air!
Pro Bono Australia publishes the Australian Directory of Not for Profit Organisations
Charities
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How to find Australian Charities and Nonprofits
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How to find Australian Charities and Nonprofits
The Australian
Not-for-Profit sector is made up of 600,000+ organisations - animal welfare
organisations, overseas aid organisations, medical research groups, disability
advocacy organisations, human rights – there is a Not-for-Profit organisation for
almost every cause you can think of.
The Not for Profit Sector, sometimes referred to as the Nonprofit,
Community, Voluntary, Social or Third Sector, is the social fabric that holds society together.
These
organisations (also known as charities) rely on donations from individuals,
corporates, trusts and foundations to continue to work towards making the
world a better place to be. You can find Australian Charities and Nonprofits online.
These
organisations (also known as charities) rely on donations from individuals,
corporates, trusts & foundations to continue to work towards making the
world a better place to be.
There
is no comprehensive list of all charities in Australia, but there are several
websites which provide lists of charities. In some cases charities must pay to
be listed, and in other cases the listing is free. None of these listings is
comprehensive but there is generally a good representation of charities.
Philanthropy Australia www.philanthropy.org.au/involved/charities.html
Philanthropy Australia www.philanthropy.org.au/involved/charities.html
Philanthropy Australia is the national peak body
for philanthropy and is a Not-for-Profit membership organisation.
Ourcommunity.com www.ourcommunity.com.au Online Directory of Nonprofit Groups and Charities
Ourcommunity.com www.ourcommunity.com.au Online Directory of Nonprofit Groups and Charities
Pro Bono Australia www.probonoaustralia.com.au

'Pro Bono's 'Guideto Giving' is a Directory of
Australia’s Not-for-Profit organisations. The print copy is distributed
annually to 56,000 Donors and Funding Advisors across Australia, or you can find listed charities online.
Australian Charities is a portal for major Australian Charities and the publication The Charities Book www.auscharity.org
Remember Me - Australian Charity Listing Directory www.rememberme.com.au
Australian Charity Guide www.australiancharityguide.com
Australian Charities is a portal for major Australian Charities and the publication The Charities Book www.auscharity.org
Remember Me - Australian Charity Listing Directory www.rememberme.com.au
Australian Charity Guide www.australiancharityguide.com
Charitable Collections
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How to remain open, accountable and legal during your fundraising collections
How to remain open, accountable and legal during your fundraising collections
Fundraising Collections are
a common method of raising money for charity, particularly amongst volunteers. There are many different
forms of charitable collections, and all have different rules associated with
them. Some of the most common are:
- Street Collections - If you are holding
a collection in the street, you will need to obtain a licence, either from
your local or state authority.
- Private Collections - If your collection
is still open to the public, but being held on private property such as
within a shopping centre, rail station or airport, you must obtain
permission from the landowner or manager.
- Static Collection Boxes - Boxes must be
secure and tamper proof. You do not need a licence to place these in a
shop or business, just permission from the business owner.
- House-to-House Collections - Licences must be obtained from the relevant local authority.
Charity e-cards _______________________________________________________________________________________________
Good for you
and for your favourite Charity www.charityecards.com.au
20%
of every dollar goes to your nominated charity so the more people who view your
card the more $’s get donated. Charity e-cards support local & national
charities, large & small, so you’re certain to find a worthy cause to
support.
1.
Extremely Cost Effective
2.
Speed and Ease of Delivery
3.
Environmentally friendly and kind on
the Earth's resources
4.
20% of each sale supports your chosen
Charity; and, your clients will know that your company is supporting Charity
through your e-card.
Charitable Trusts
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Establishing a Charitable Fund Account
Establishing a Charitable Fund Account
Anyone can establish a charitable trust account
within the Lord Mayor's Charitable Foundation. This simple and
cost-effective charitable trust account will continue to support your community,
in your name, forever!
- All contributions are tax deductible.
- No establishment fees.
- You choose the name of the account.
- Establish Trust from $2000.
- Management fee 1% p.a.
- Complete transparency
Charities Working with Businesses/Corporates
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Check best practise & legal guidelines for charities engaging with the commercial sector
Check best practise & legal guidelines for charities engaging with the commercial sector
Corporate Partnerships can bring many
benefits. They can provide much needed funds from marketing or community
budgets, good PR, brand awareness, awareness of corporate social
responsibility, volunteers and gifts-in-kind.
However they have the potential to bring with
them problems and conflicts without correct preparation. Much will depend on
how the relationship is set up and the preparation undertaken right at the
beginning.
Example: Kleenex & Guide Dog Puppies
Each year Kleenex Cottenelle raises money
for Guide Dogs Australia and promotes awareness to help train more puppies to
become Guide Dogs, ultimately enriching the lives of people with vision
impairment.
New Kleenex Cottonelle TV commercial called
"When Nature Calls"
features the Kleenex Puppy and a baby orangutan in his natural environment. Kleenex Cottonelle is
FSC Certified and supported by WWF. This advert covers puppies, baby wildlife,
nature and environmental issues…what a clever promotional video!
Example:
RSPCA Corporate Partnerships
As a trusted charity the RSPCA offers
many benefits to corporate partners and has built a family of sponsors with
similar values whose association with the RSPCA strengthens respective
positions in the community. RSPCA works hard to preserve the integrity of the
RSPCA's name and will only partner with organisations that are closely aligned
to its ideals and Mission.
Licensing
RSPCA has a number of
products manufactured under the RSPCA brand.
Product Endorsement
RSPCA endorses a limited number of
products in the market and will only endorse products that
offer positive alignment with the RSPCA's core values and assist it in
achieving its Mission. This may be achieved via a number of avenues including
products that aid in education, promote animal welfare or raise income.
Companies seeking RSPCA endorsement of
a product should contact the RSPCA www.rspca.org.au
Credit Cards
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‘Save lives every time you shop’
The RSPCA joined forces with
Bendigo Bank and VISA International to create an exciting range of credit cards
that offer Australians a way to help one of the nation’s favourite charities.

Each card features the image of a real
animal the RSPCA has rescued - true stories that are a reminder of why your
support is so important.
Taco & Bella
Two tiny Chihuahua
cross puppies were found by a member of the public, brought to the RSPCA, treated
and adopted out to a happy new home.
Result: Over $1,000,000
has been raised so far
by RSPCA supporters shopping with the RSPCA Rescue Visa card which helps fund the RSPCA's national Adopt-A-Pet Program.
Data Protection
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Regulations that cut across many fundraising techniques
Premise: For a regular gift of $1 each week, you can sponsor
one of The Dogs Trust long-term residents.
Handwritten envelopes, postage
stamps and cards were used to make these communications more personal. All
materials were bright and cheerful with no harrowing images, so donors could
open the mail without fear.

Example: Assistance Dogs Australia
Face-to-face fundraisers wear a
uniform clearly branded with the Wood Green logo. All face-to-face fundraisers have a photo ID and carry up-to-date branded literature. The fundraisers only ask for regular
gifts via direct debit and do not accept any other means
of payments in the way of a donation (e.g cash, cheque).
Finding Guides
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There is plenty of free downloadable fundraising information on the Internet
Getting Started in Fundraising
GiveNow.com.au aims to transform Giving in Australia. It
provides a range of free resources and giving tools – a commission free
website listing thousands of good causes and creative ways to give, a
personalised donations tracking service, and a free giving newsletter.
Don’t want to give yet
another unwanted, unnecessary gift? This year, give a good gift! Use the Good Gifts Guide to help create more
meaningful gift giving this Christmas. This Guide has been produced as
part of Give Now Week www.givingweek.com.au

Assistance Dogs of America, Inc. receives puppies donated between the
ages of 8 weeks and 6 mths old. They count on the generosity of breeders to
donate puppies to our program.
Birds Australia is eligible to receive matched funding for the Great
Western Woodlands (GWW) Project from The David Thomas Challenge. Donations for
the GWW Project which meet the criteria will be matched on a 1:1 basis.
What gifts qualify for a Thomas match?

There's all kind of merchandising opportunities for charities to utilise to help raise funds and at the same time raise awareness of their organisation's great work. And people like to buy into a trusted brand.
But charities need to ensure that their product is good quality and brand related, for example RSPCA...
Mobile Fundraising
The “Text REDCROSS to 90999”
initiative, which was set-up following the record-shattering “Text HAITI” campaign, is available for
the public to use as an outlet for their compassion and a way to support the
Red Cross mission.
RSPCA joined forces with Everyday Hero so that people could create their very own Million
Paws Walk 2011 online fundraising page to raise vital
funds for the RSPCA. People were able to:
JustGive is a
nonprofit organization whose mission is to increase charitable giving by
connecting people with the charities and causes they care most about.
The JustGive Guide compiles 1,000 nationally recognized charities and categorizes them into 19 cause areas for easy-to-use navigation.
JustGiving UK - JustGiving was started in 2000 with a simple vision:

Payroll Giving
As a workplace giving partner, you will
be sent an e-newsletter quarterly to update everyone in your organisation about
how your contributions are helping animals in Australia. You will also have the
opportunity to get involved in RSPCA events and activities.
Example: Use
Your Purchasing Power to Help Delta Society
GoodSearch.com is a Yahoo-powered search engine that donates half
its advertising revenue, about a penny per search. Indicate Delta Society
as your designated beneficiary charity the first time you use it.
Use it just as you would any search engine, get quality search results
from Yahoo, and watch the donations add up!
GoodShop.com is an online tool that will donate up to 37%
of each purchase you make to Delta Society! Hundreds of great stores including
Amazon, Target, Gap, Best Buy, ebay, Macy's and Barnes & Noble have teamed
up with GoodShop. Every time you place an order, you’ll be supporting Delta
Society.
You can support Delta
Society and its mission by ordering books, tapes, videos, and other items for
your education and enjoyment (and the enjoyment of your pet!) by shopping at Amazon.com and Dogwise.com.
Flicker
@NonprofitOrgs Mobile's photo-stream www.flickr.com/good
MySpace - portal to all nonprofit organizations on MySpace www.myspace.com/nonprofitorganization

Blogs are online journals which can be used to promote your favourite charity or cause. Good blogs are current and relevant.
Blog Examples:
Quick
Response Codes (QR Codes) are bar codes that can be scanned by a smartphone and
used as a marketing tool. QR Codes are ideal for Fundraising
Campaigns.
To best utilize QR Codes you will need to link to web pages designed for mobile browsing, especially “Donate Now” and “Text-to-Give Now” pages and petition pages optimized for mobile use. There are infinite possibilities of what a nonprofit can link to in QR Codes - just make sure the pages can easily be read on mobile devices.
A
fundraising tool that allows donors to automatically round up their debit or
credit card purchases to the nearest dollar and donate the difference to the
nonprofit of their choice.
ISAZ Waltham Collaborative Research Award
The
Cambridge Australia Trust sends about 14 outstanding Australian graduates to
Cambridge University annually to undertake PhD research, and provides four one-half
Masters Scholarships.
The Winston
Churchill Memorial Trust provides an opportunity for Australians to travel
overseas to conduct research in their chosen field that is not readily
available in Australia.
This scholarship will enable emerging
leaders in the Australian NFP sector to undertake a program of research and
professional development which would otherwise not be available to them.
The Rotary Club Ambassadorial Scholarships program aims to further international understanding and friendly relations among people
of different countries and geographical areas. The program sponsors academic
year scholarships for undergraduate and graduate students as well as for
qualified professionals pursuing vocational studies.
Each year
Vodafone, with support from the Vodafone Foundation, gives 5 Australians the
incredible opportunity to change their lives and the lives of others by
spending 12 months working for a charity of their choice!
For less than
the cost of your daily cup of coffee you can fully support an
Assistance Dog puppy to be trained to help provide someone
with a physical disability achieve greater freedom and independence.
Subscriptions
Trading and GST
A key resource for those seeking funding. It includes tips
on how to apply for grants, write submissions, and important tax information to help grantseekers understand what needs to be supplied to
foundations in any application for funding. The Directory is an essential resource for
not-for-profit organisations, charities and community groups.
From 1 Oct 2009 philanthropic trusts previously
called Prescribed Private Funds (PPFs)
became Private Ancillary Funds (PAFs). The legislative changes included the
introduction of detailed Guidelines (Guidelines for Private Ancillary Funds,
2009).
Our Community.com ourcommunity.com
Philanthropy Australia
is the national peak body for philanthropy and is a Not-for-Profit membership
organisation. Its Members are Trusts and Foundations, families and
individuals who want to make a difference through their own philanthropy and to
encourage others to become philanthropists.
Givewell www.givewell.com.au

Mission of Network for Good is to
make it as easy to donate and volunteer online as it is to shop online; make it
simple and affordable for all nonprofits, of any size, to recruit donors and
volunteers via the Internet.
Volunteering Australia www.volunteeringaustralia.org
GoVolunteer is a national volunteer matching
website which lists over 11,000 volunteer positions throughout Australia per
month.
VolunteerMatch is a free service provided by Pro Bono Australia that enables Not for Profit organisations to advertise for
assistance from skilled volunteers. Not for Profit organisations post
volunteer opportunities on its website (for free!), which are then able to be viewed
by potential volunteers. Volunteers can then apply via the website and be
linked directly with the organisation-in-need.
ACF's community partnerships are committed to being part
of the movement to grow funds and other support for the third sector, from
which all charities can benefit.
Workplace
(Payroll) Giving is the most efficient and low-cost
fundraising channel for community organisations.
Result: $50mil+ donated to nonprofits through programs facilitated by ACF
Research from Australian Charities Fund shows that over 75% of people who join ‘Workplace
Giving Programs’ increase the
total amount they donate to charity, and nearly 30% are thinking about further
increasing the amount they give.
Wealthy Individuals
Chuck
Feeney strongly believes in and promotes the Giving While Living philosophy. He
transferred virtually all of his and his family’s asset over 25 years ago
into Atlantic Philanthropies.
50 most generous Philanthropists - Business Week Report
Regulations that cut across many fundraising techniques
Data protection legislation affects many areas of
fundraising. Fundraisers need to ensure they comply with the regulations.
- ensure you have the necessary permissions to contact supporters
- do not retain any information on a supporter or prospect that you
would not be comfortable sharing with them
- do not use information in a manner that the supporter would not
wish
- do not share data in a manner that a supporter would not wish
Direct Mail
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Best practice considerations when embarking upon a direct mail campaign
Best practice considerations when embarking upon a direct mail campaign
Direct Mail is a popular and traditional
fundraising technique that can generate significant income for fundraising
organisations. It can be used to inform potential supporters about a cause, ask
for financial support or to help build a relationship with supporters. Direct
Mail:
- Campaigns should be targeted and effective to help maximise returns and minimise annoyance with unwanted mailings.
- Should be decent, honest and transparent, providing potential supporters with the tools to make an informed decision about whether to support a cause.
Dogs Trust looks after around 15,000
abandoned dogs each year. The Trust aims to find new homes for all dogs and no healthy
dog is ever destroyed.
Dogs Trust Campaign - Sponsor A Dog!

Goal: To build strong relationships with its donors. All
promotional materials were heavily anthropomorphic - dogs asking donors
directly, ‘will you be my best friend?’
proved irresistible.
Campaign: Letters to
sponsors were written as if they had come directly from the dog. Sponsors
responded warmly to this & often replied to ‘their’ dog. The ‘sponsored
dog’ formed a relationship directly with the donor, through letters & cards.

Result: Dogs Trust generates over £15mil p.a. from Dog Sponsorship
(200,000 sponsors).
This is the classic ‘sponsor an animal’ fundraising product which led to extraordinary
fundraising success for Dogs Trust.
In 1999, The Dogs Trust received
a bequest of £7.5mil. The person who made this amazing
gift was a ‘dog sponsor’.
Donations
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Nonprofits rely on the generous support of individuals to carry out their vital work in the community. There are lots of ways that you can help your favourite cause.
Nonprofits rely on the generous support of individuals to carry out their vital work in the community. There are lots of ways that you can help your favourite cause.

Making a donation is the quickest and
easiest way to help others. Donation methods include:
Credit Card, Direct Debit, BPay, Cheque or
Money Order, Phone, In-person and through Face-to Face Collections (House or
Street)
NB: Every page of charities website should have a prominent Donate Now button!
Assistance Dogs Australia train and place their
dogs with recipients ‘free of charge’.
Each dog is supplied with items of standard
equipment (e.g. a service dog coat). This coat is specially designed and made to
help identify Assistance Dog in the community.
Emergency Appeals
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Raising money in response to an urgent disaster
Raising money in response to an urgent disaster
Lots of people feel compelled to help others in response
to an emergency. In most cases, the best way to help is through donations and
fundraising. Established fundraising organisations will often already have
operations in the disaster area, so channelling money through those
organisations can be an efficient way to help those in need.
Example: RSPCA Victorian Bushfire Appeal
The 2009 bushfires in rural Victoria resulted in a
devastating loss of human life and property. Over 1,000,000 animals also fell
victim to the bushfire tragedy and thousands of native, livestock and domestic
animals faced the threat of starvation and loss of habitat.
RSPCA shelters and inspectors worked around the clock to provide emergency assistance to animals affected by the bushfires. Financial donations were required to support RSPCA’s emergency relief work.
RSPCA shelters and inspectors worked around the clock to provide emergency assistance to animals affected by the bushfires. Financial donations were required to support RSPCA’s emergency relief work.
Result: $4.1mil+ was raised for the RSPCA’s Victorian Bushfire Appeal
Sam the
Koala - Firefighter gives Koala a drink (2009 Australian
Bushfires)
Event Fundraising
Best practice for organising fundraising events
Organising events as a means of fundraising can be a
great way to involve an array of different people and the community as a whole.
It can raise awareness for your cause in a fun way, reaching new audiences and
a wider new supporter base.
RSPCA Cupcake Day - www.rspcacupcakeday.com.au
RSPCA Cupcake Day is the biggest bake-off in the
Southern Hemisphere. It involves people around Australia baking cupcakes
and hosting a Cupcake Party to raise vital funds for the RSPCA.
Result: $650,796
raised in 2011 RSPCA Cupcake Day
RSPCA Million Paws Walk
The Million Paws Walk is the RSPCA's major
national fundraiser. Every year over 60,000 people and 25,000 pets hit the
pavement to raise much needed funds for the RSPCA.
Result: $333.500+ raised in 2011 RSPCA Million Paws Walk
Face-to-Face Activity
On the street and house-to-house
Face-to-Face activity incorporates traditional
face-to-face fundraising (soliciting direct debit donations) and what is
commonly termed 'prospecting'.
Prospecting is where members of the public are asked to sign-up to a cause
which may or may not be followed by a fundraising ‘ask’ at a later date.
Face-to-face activity can occur on the street, from
house-to-house or on public and private property such as shopping malls and
railway stations.
Before embarking on a face-to-face activity in a public
place, it is important to check the access management requirements with the relevant
authority.
Different governing bodies have statutory and
non-statutory requirements throughout Australia. Check with each state’s
legislation and any federal legislation.
Example: Wood Green, UK Animals Charity
Wood Green carries out ‘face-to-face’
fundraising campaigns. Fundraisers knock on doors to talk to people about the
work of Wood Green and
ask people to support them by making a regular donation.
Fundraising
Best practise and sources of information about fundraising
Association
of Fundraising Professionals (AFP) - AFP
represents 30,000+ members in 200 chapters throughout the world, working to
advance philanthropy & fundraising through advocacy, research, education
& certification programs www.afpnet.org
Fundraising
Institute of Australia (FIA) - FIA
is the national peak body representing professional fundraising in Australia www.fia.org.au
Institute
of Fundraising (IoF) UK - IoF is the
professional membership body for UK fundraising. It supports fundraisers,
through leadership, representation, standards-setting & education www.institute-of-fundraising.org.uk
International
Fundraising www.resource-alliance.org
Resource Alliance works with civil
society organisations around the world to help them build their financial
sustainability.
Showcase
of Fundraising Innovation & Inspiration (SOFII) - SOFII provides
fundraisers with an online archive of fundraising best
practice and creativity. It covers all areas of fundraising from all corners of
the globe www.sofii.org
Finding Funding
______________________________________________________________________________________________
How to apply for funding and where to look
______________________________________________________________________________________________
How to apply for funding and where to look
Many fundraising organisations receive much of their funding
from statutory sources and grant making Foundations &Trusts. There are
numerous sources of funding available but it's important to know where to look
and how best to approach funders. Useful sources for accessing information
about grants in Australia include:
ourcommunity.com www.ourcommunity.com.au 'Easy
Grants Newsletter & Database' –
Fundraising bible for nonprofits
Philanthropy Australia www.philanthropy.org.au - The Australian
Directory of Philanthropy lists over 350 Australian Trusts
& Foundations with their contact details and funding preferences. The
Directory is intended to assist you to locate foundations which may be able to
fund your organisation.
Government Websites
communitybuilders.nsw has
links to funding sources for community groups and projects from federal, state
and local government as well as some philanthropic funds and companies. www.communitybuilders.nsw.gov.au
Individual Foundation & Trusts
Also check out individual Foundation & Trusts own websites (e.g. Myer Foundation, Ian Potter Foundation)
Also check out individual Foundation & Trusts own websites (e.g. Myer Foundation, Ian Potter Foundation)
Finding Guides
______________________________________________________________________________________________
There is plenty of free downloadable fundraising information on the Internet
Please find below some useful 'How to Guides' to assist with your fundraising. Download for
free www.resource-alliance.org/pages/en/how-to-guides.html
- 20 top corporate fundraising tips
- How to write a fundraising proposal
- Tips on how to get started in local fundraising
- How to organise events to raise money by Michael Norton
- How to find funders
______________________________________________________________________________________________
How to begin raising money for the causes you support
There are many different
ways that you can raise money for your chosen cause. Such causes do not have to be registered charities in
order for you to fundraise for them. For example, you may wish to raise money
for an individual in need, and you would not be able to register that as a
charity, as it is for a private cause, rather than having a public benefit.
However, no matter how you
fundraise, you need to make sure you are open and honest about what it is you
are raising money for.
Choosing a Cause
If you don't know who to
fundraise for, you could start by searching for existing charities online.
Letting Them Know
Contact the organisation you are fundraising for. They may be able to provide you with advice and materials that could help you.
Contact the organisation you are fundraising for. They may be able to provide you with advice and materials that could help you.
Going it Alone
If you cannot find an
organisation that already supports your chosen cause, you could establish a new
fundraising organisation. There are many different options that you can
consider in terms of the organisation's structure. To register as a charity you
will need to be able to demonstrate public benefit and meet certain charitable
tests.
TIP 1: Know who you are fundraising for
Before you start, it is
best to decide for whom and for what you are fundraising, because
the law says that the funds you raise must be spent on the cause you say
you are raising funds for. If you know which charity you would like to help, go
to their website or give them a ring.
TIP 2: Think
about what type of fundraising you would like to do
You may already know what
you would like to do - organise a sponsored walk or a pub quiz, sell raffle
tickets, hold an auction of promises - the list of possibilities is limited
only by your imagination.
TIP 3:
Contact the charity’s fundraising department
Most volunteer fundraisers
choose to organise or participate in events such as sponsored races or walks,
cake sales, gala evenings or auctions, or they decide to hold a collection for
a local charity.
Once you have decided
which organisation you wish to raise funds for and what you would like to do,
you are ready to start!
Giving
_______________________________________________________________________________________________
Donating money, goods and time
Donating money, goods and time
Donate Money
If you would like
to donate some money but have no favourite charity there are a number of
databases of charities which will enable you to search by geographic area or field
of charitable benefit.
You can also do your own fundraising by becoming a charity hero or volunteer fundraiser.
Donate
Goods
Goods can be donated through charity shops, through
collection banks or through door-to-door collections. In addition to helping
your favourite cause, goods are recycled which is good for the environment.
Adopt
a Pet
Every
year thousands of loving pets are neglected, dumped and abandoned. The lucky
ones end up at animal shelters that provide them with the food, love and
veterinary attention they need to get back on their feet. Adopting an abandoned
pet or farm animal is a wonderful way to give that animal a new life in a
loving family.
Donate
Time
If you would like to offer your services as a
volunteer, contact the charity of your choice, or visit your local volunteer
centre. There are a growing no of volunteer schemes you can sign up for.
GoVolunteer is a national volunteer matching
website which lists over 11,000 volunteer positions throughout Australia per
month. GoVolunteer is an initiative of Volunteering Australia.
Giving Circles
A Giving Circle is a group of people who get together to make positive change. The Giving Circle approach inspires,
educates and encourages group members to become philanthropists.
Giving circles vary in size, structure and focus. Some are small and
very informal, almost like a book group that meet in each other’s homes, share
ideas and take it in turns to decide where their combined funds should be
invested. Others are much more formal with detailed investment criteria, due
diligence processes, site visits and their own nonprofit status.
- Australian Women Donors Network http://womendonors.com.au
- Giving Circles Network www.givingcircles.org
- Forum of Regional Associations of Grantmakers www.givingforum.org

Results: $21,330,666 raised to-date

Honesty in Fundraising
_______________________________________________________________________________________________
Understanding the overarching principle of fundraising
Understanding the overarching principle of fundraising
No matter who you are or what you are
fundraising for, you need to be as upfront and honest with donors. The more
transparent the sector is with the public, the more trust and confidence the
public will have in the sector.
Money must
be used as intended by donors. If you raise money for a specific purpose,
you have to use the money for this purpose. It’s often helpful to include a
secondary purpose when asking for money to allow more flexibility in spending
the money. This can be particularly useful if you raise too much or too little
money, or if circumstances change.
Grants
_______________________________________________________________________________________________
Sourcing and applying for grants – there are lots of places to find grants you just need to look, for example:
Sourcing and applying for grants – there are lots of places to find grants you just need to look, for example:
Volunteer Grants - Department of
Families, Housing, Community Services & Indigenous Affairs (FaHCSIA)
GrantsLINK – Directory which has information about federal, state
& local government funding programs
where you find funding for individuals, businesses and communities.
Guide to Community Grants provides:
- Links to selected sources of Commonwealth, State & Territory financial assistance to community groups.
- A selection of links to non-government organisations which provide community grants.
- Links to commercial services providing grant information via subscription.
Tips for Successful Grant Applications:
- Submit a good application for funding will improve your chances of success.
- Refer to the guidelines provided by the funding body.
- Check the final date of application
- Apply within parameters of the funding guidelines (e.g. under $500 don’t apply for more)
- Matched funding - demonstrate evidence of other organisations contributions
- Demonstrate evidence of volunteer & organisational contributions
Help with Grant Applications:
For additional guidance on writing applications:
- Visit Community Builders NSW, Philanthropy Australia and Our Community websites.
- Bill Somerville's Proposal Writing Kit: Tips & Techniques on Philanthropic Ventures Foundation's website provides useful guidance on preparing funding applications.
- Granted is a not-for-profit organisation that provides advice to community sector organisations that are developing funding applications.
- The publication Good Practices and Pitfalls in Community-Based Capacity Building and Early Intervention Projects: A Toolkit is also provided on the FaHCSIA website.
Useful TIPS when Applying for Funding
Follow all the instructions available in the
application pack or information on the website. Read all documents pertaining
to the application carefully. When completing an grant application form:
- Check whether you are eligible before applying.
Read the Application Pack for eligibility criteria carefully before applying for funding. - Check if applications are hard copy, electronic or both.
Read the instructions in the Application Pack carefully to ensure that your application is submitted in the required format. - Complete full details and bank account details of the organisation
applying for funding.
Make sure you complete the details of the organisation and bank account details of the organisation as requested in the Application Form. - Attach requested supporting documents.
Attach any supporting documents to the application specified in the Application Pack. - Respond to all the selection criteria.
Make sure you answer all the selection criteria within the word/page limits specified in the Application Form. All selection criteria are equally important. - Provide evidence to support your claims against the criteria.
- Read and complete the declaration.
Read and complete the declaration part of the Application Form carefully. You must sign the application if sending a hard copy. - Prepare application in advance of closing date.
Allow a deadline for yourself that is at least two weeks prior to the closing date. Use this period to collate all relevant material and to proof read your application before the closing date. Use the Application Checklist if provided in the Application Pack to ensure that you have completed all parts of the application. Provide a 'not applicable' response to questions that do not apply to your application. - Keep a record of your application.
Before sending the application, make a copy of the entire package and keep it on file for your own records. - Use the questions and answers facility.
An online FAQ facility is usually available on the funder’s webpage or call the hotline number given in the Application pack for any questions not addressed.
In Kind Donations
_______________________________________________________________________________________________
Many nonprofit organisations welcome all types of in-kind donations. For example:
Many nonprofit organisations welcome all types of in-kind donations. For example:
Wish List for Dog Charities:
Donate a Puppy
Some dog organisations have breeding
programs in place (Guide Dogs); many cannot afford it (Assistance Dogs).
Innovation Zone
_______________________________________________________________________________________________
Showcasing new fundraising ideas, products and services
Showcasing new fundraising ideas, products and services
Example: Tap
to Donate: Are Mobile Wallets the Next New Thing in Fundraising?
The latest
advance in mobile technology in the form of ‘mobile wallets’ has barely touched
down in Australia, but experts suggest they will dramatically transform how
consumers purchase goods and services and make instant donations.
Mobile Wallet or NFC (near-field communication) technology allows a consumer, usually
through a mobile phone app, to tap their mobile phone or wave it in front of a
computer screen to instantly pay bills, make donations or pay for other goods
and services. Source: Pro Bono 2011
Major Donor Fundraising
_______________________________________________________________________________________________
Best practice and considerations around major donor fundraising
Best practice and considerations around major donor fundraising
To maximise the benefit of major donor
relationships, charities must not only have a comprehensive approach to major
donor fundraising but also an awareness of many other aspects of fundraising.
For example, major donors may wish to support charities through private trusts
and fundraisers need also an awareness of any tax-reliefs that might apply.
Excellent donor care can lead to long and
beneficial relationships with donors. Donors may then choose to support the
charity in other ways such as through leaving a bequest or giving through
business.
To secure a major
gift you don’t need a slick presentation or smart proposal. You just need three
things in place:
- The donor knows your organisation and its cause.
- He or she has wealth.
- He/she has a passion that matches your funding need.
Get those three in
place and any donor will be delighted to help....
Matched Funding or Matched Gifts
_______________________________________________________________________________________________
Matched Funding or Matched Gifts
Matched Funding or Matched Gifts
Example: Birds
Australia’s partnership with The Nature Conservancy

What gifts qualify for a Thomas match?
- Outright gifts or pledges from individuals. Gifts or pledge payments may be in the form of cash and/or shares and may be made through an individual giving vehicle such as an individual’s associated foundation or trust.
- Gifts or pledges from living Australians (no bequests).
- Gifts of at least $10,000 and no more than $1,000,000 annually for up to 3 years. $10,000 minimum gift must be paid in a single year.
- Gifts from donors who have not previously had their gifts matched by the Thomas Challenge Fund.
Employers Matched funding Programs
_______________________________________________________________________________________________
Many employers have a match funding program, where they’ll match dollar for dollar the amount raised by you or your team. Even if your employer doesn’t have such a program, they might still be willing to make a donation - all you have to do is ask!
Many employers have a match funding program, where they’ll match dollar for dollar the amount raised by you or your team. Even if your employer doesn’t have such a program, they might still be willing to make a donation - all you have to do is ask!
Even if you’re participating as an individual
or with another team, and not representing your employer, you may still be
eligible for match funding from your employer.
The following companies have Match Funding Programs in place:
3M, AMP, Accenture, Australand, Barclays, Bloomberg, Credit Suisse, CA Technologies, Clayton Utz, Deloitte, Deutsche Bank, Ebay, Freehills, Fosters Group, Google, Greenwoods & Freehills, Investec Bank, Johnson & Johnson Pacific, Macquarie Bank, Macquarie Group, Mallesons Stephen Jaques, Miele Australia, Origin Energy, MLC, NAB, Russell Investments, Sun Microsystems, SP AusNet, Symantec, Stockland, Thomson Reuters, UBS, Upstream Print Solutions, Unilever, Vodafone, Wellington Management, Westpac & Woolworths.
3M, AMP, Accenture, Australand, Barclays, Bloomberg, Credit Suisse, CA Technologies, Clayton Utz, Deloitte, Deutsche Bank, Ebay, Freehills, Fosters Group, Google, Greenwoods & Freehills, Investec Bank, Johnson & Johnson Pacific, Macquarie Bank, Macquarie Group, Mallesons Stephen Jaques, Miele Australia, Origin Energy, MLC, NAB, Russell Investments, Sun Microsystems, SP AusNet, Symantec, Stockland, Thomson Reuters, UBS, Upstream Print Solutions, Unilever, Vodafone, Wellington Management, Westpac & Woolworths.
If you don’t see your employer here - ask them to consider a match funding program!
Other ways to involve your workplace - As well as matched funding, your workplace can support nonprofits in a variety of ways, including payroll giving, tied donations, volunteering, and staff fundraising events.
Merchandising
_______________________________________________________________________________________________
Best practice and considerations around Merchandising
Best practice and considerations around Merchandising


Mobile Fundraising
_______________________________________________________________________________________________
Mobile Fundraising is easy, affordable, far reaching and fast!
Mobile Fundraising is easy, affordable, far reaching and fast!
Example: Mobile Fundraising Kicks in for Japan Catastrophe
Nonprofit
organizations such as the American Red Cross and the Salvation Army, wireless
carriers and a range of celebrities have stepped up to issue mobile
calls-to-action to raise funds to support victims of the tragedy in Japan.

To
date, the American public has already donated more than $1.1mil via ‘Text REDCROSS to 90999’ in support of
the Japan Earthquake and Pacific Tsunami.
“Mobile provides a powerful way for people
to respond to a global need, even in a developed nation like Japan. It
mobilizes people who are compelled to give small and large amounts alike”. Jenifer Snyder Executive Director mGive Foundation
The
2010 Mobile Donation Campaigns for Haiti highlighted the powerful potential of
mobile technology to help relieve human suffering. The text-message Campaigns
for Haiti conducted by charitable organizations and facilitated through the mGive Foundation raised
more than $41mil.
Online Fundraising
_______________________________________________________________________________________________
Making the most of online communications
Making the most of online communications
The internet is an amazingly useful tool
available to nonprofits. Online communications can be used for a variety of means,
including campaigning, donor care and fundraising.
Rise of Social Giving - Facebook
predicted to drive 50% of online fundraising donations by 2015
Twitter users are the most generous charitable
givers on social media but Facebook users are more frequently persuaded to
give, according to research by UK’s JustGiving.
According to JustGiving’s data, the value of a
donation made by a donor coming from Twitter is on average £30.26, followed by
YouTube (£28.77), Linked-In (£25.21), Facebook (£18.33), with Google+ at
£17.77.
Donations driven from Facebook made up over ¼ of
all donations made on JustGiving in Sept 2011 - a rise of 130% over the past
year, compared to Twitter driving less than 1%. The online charitable giving
platform has predicted that by 2015, half of donations will be driven through
Facebook. Source: The Drum co.uk.news 2011
Example: RSPCA Million Paws Walk

- Create their own RSPCA Million Paws Walk Online Fundraising Page to raise funds through them, their pets, personal or corporate teams walk’!
- Create an ‘in-lieu’ RSPCA Million Paws Walk online fundraising page for those pets who couldn’t make it on the day, but would still love to raise funds (older dogs and pets who had recently passed away)
Online Giving
There are also online organisations who provide opportunities for online giving
JustGive USA
JustGive USA

The JustGive Guide compiles 1,000 nationally recognized charities and categorizes them into 19 cause areas for easy-to-use navigation.
A
JustGive "Donate Now" button
on a nonprofit’s website lets people know the nonprofit is partnered with a recognised
Online Charitable Giving® website. JustGive provides donors with:
- automatic monthly recurring donations
- immediate tax receipts via email
- easy-to-print year-end tax summary
- no set-up costs or monthly fees
Nonprofits
can include a “Donate Now” button or
link in all correspondence (e.g. Web sites, blogs, newsletters and even email
campaigns!).
JustGiving UK - JustGiving was started in 2000 with a simple vision:
'To use the
power of the internet to enable people to raise far more for charities, easily
and cost-effectively.'
This was the UK's first online fundraising business. JustGiving has changed the face of charitable giving in
the UK:
- charities raise more through JustGiving than other sites (£770m+)
- more charities use JustGiving than other fundraising services
- 12,000 charities have benefited
- 220 new charities join up each month
- 42,000 people create a new fundraising page on JustGiving each month
On average, charities in the UK spend
between 15p and 25p to raise every new £1 by traditional means such as direct mail and
street fundraising. Reclaiming Gift Aid is also costly, and many charities do
not even try.
The Charities Aid Foundation estimates that over £700m in Gift
Aid continues to lie unclaimed every year. JustGiving reduces costs on both
fronts, which is why charities find it such good value for money.



Online Selling
There are now online organisations who provide opportunities for online selling to help raise funds for your favourite charity
Example: Going Once, Going Twice, Guide Dogs Launch eBay Shop!
Guide Dogs is the working name of The Guide Dogs for the Blind Association (UK)
Guide Dogs provide mobility and freedom to blind and partially sighted people. They have been expertly breeding and training guide dogs for 80 years, providing many thousands of dogs to blind and partially-sighted people of all ages, from all walks of life.
Guide Dogs provide mobility and freedom to blind and partially sighted people. They have been expertly breeding and training guide dogs for 80 years, providing many thousands of dogs to blind and partially-sighted people of all ages, from all walks of life.
_______________________________________________________________________________________________
Payroll Giving (also referred to as Workplace Giving) allows employees to make regular donations from their pay to charities that have Deductible Gift Recipient (DGR) status. Employees can also match their employee’s contributions.
Payroll Giving (also referred to as Workplace Giving) allows employees to make regular donations from their pay to charities that have Deductible Gift Recipient (DGR) status. Employees can also match their employee’s contributions.

Purchasing Power
_______________________________________________________________________________________________
Explore new ideas for online fundraising
Explore new ideas for online fundraising
Example: Use
Your Purchasing Power to Help Delta Society
What if a percentage of every purchase you made online was
donated to Delta Society? What
if Delta Society earned a penny every time you searched the
Internet? Use one of the
services below, and you can make it happen!
"Amazon.com is pleased to have Delta Society
in the family of Amazon.com Associates. We will ship products and
provide customer service for orders we receive through special links on Delta
Society's web site". Jeff Bezos, Founder & CEO
Social Media
_______________________________________________________________________________________________
Nonprofits can connect online with their supporters/donors through a wide range of social networks.
Nonprofits can connect online with their supporters/donors through a wide range of social networks.
Social Technology
Social networks and blogs are reported to have
overtaken email in terms of popularity. It is therefore inevitable that they
are increasingly used by fundraisers and campaigners to engage supporters.
The world of blogging and widgets can seem daunting
to those unfamiliar with the latest web tools. Read the IFA briefing paper to
introduce you to some of the options available. Read the Social Technology: A Starting Point Briefing
Online Shopping
Fundraising via online shopping can be a free and
easy way for your supporters to raise money.
By asking your supporters to buy online via
specific websites, you can receive cash donations at no cost to you or your
supporters. There are a variety of websites that offer this facility but there
are a variety of issues to consider before you enter such a relationship.
The Institute of Fundraising's 'Online shopping' briefing highlights
some of these issues and includes some top tips to help ensure fundraising
success.
Collecting Money Online
There are a variety of websites which enable you to
collect money online. Some of these sites will incur different costs so it is
important to do some research.
You will need to think about whether you want (and
have the capability) to facilitate donations on your own website or whether you
want to use another website's online giving page.
Security is of upmost importance when processing
financial transactions. Your bank should be able to provide further information.
Comprehensive book packed with 100+ best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications & fundraising.
From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching & maintaining successful social media & mobile marketing campaigns.
Innovation
_______________________________________________________________________________________________
Explore new ideas for online fundraising
Explore new ideas for online fundraising
The number
of low-cost or free, web-based resources & tools available to nonprofits today are astounding. So much so that many nonprofit
professionals are overwhelmed by the all choices – and as the Mobile Web
and related start-ups continue to grow, prepare to be mind-boggled by all the
new technology options available to your nonprofit in coming years. Here are
just a few examples:
Facebook
is most popular social network for all ages. Of all the social networks, Facebook
is the only one that knows no generational limits.
Example: Visit Eukanuba's Facebook page and CCI gets a $1 up to
$75,000 for each ‘Like’ www.facebook.com/Eukanuba
Twitter
is a free social networking and micro-blogging service that allows users to
send instant “updates” (text-based
posts, up to 140 characters long) via SMS, instant messaging, email, to the
Twitter website. http://twitter.com/#!/nonprofitorgs, @nonprofitorgs
Linkedin is an online networking
community for business people. Launched in 2003, it now has over 90 million
users. It’s fast becoming a central marketing and networking tool for any
tech-savvy business & nonprofit organisation www.linkedin.com/groups and http://learn.linkedin.com/nonprofits/
What’s the
difference between SMS and MMS?
- SMS only allows you to send text.
- MMS
allows you to send pictures,
sounds, videos, text or any combination of the four. MMS message can
carry more content.
Click Here to Subscribe via RSS Feed keep yourself up to date with RSS feed – get the latest news, views and initiatives sent straight to you every day.
You Tube has designated nonprofit sites to serve as a portal for nonprofit sites www.youtube.com/nonprofitorgs
Blogs are online journals which can be used to promote your favourite charity or cause. Good blogs are current and relevant.
Blog Examples:
Extraordinary
Dogs www.extraordinarydogs.org
QR
Codes QR Codes
To best utilize QR Codes you will need to link to web pages designed for mobile browsing, especially “Donate Now” and “Text-to-Give Now” pages and petition pages optimized for mobile use. There are infinite possibilities of what a nonprofit can link to in QR Codes - just make sure the pages can easily be read on mobile devices.

It’s built on the simple concept of donating your
loose change to charity and thus far almost 400 nonprofits have signed up and
been approved.
Raffles and Lotteries
_______________________________________________________________________________________________
Best practice for use of raffles and lotteries in fundraising
Best practice for use of raffles and lotteries in fundraising
Lotteries are games where people buy a chance to win a prize. Raffles
are a form of lottery and are widely used by fundraising organisations of all
sizes, whether organised internally or by volunteers. The legislation
surrounding lotteries can be far-reaching and it is important to be confident
that you fully understand and comply by the regulations.
Research Awards
_______________________________________________________________________________________________
There are research awards available for nonprofit sector
There are research awards available for nonprofit sector
ISAZ Waltham Collaborative Research Award
ISAZ
and Waltham have partnered to create a collaborative grant program, with the
goal of stimulating new research in the area of human-animal interactions, with
particular interest in the role of pets in the lives of elders, pets enhancing
healthy longevity, and the role of pets in the community.
The
application deadline is 15 Jan
2012 - application materials: Overview/Guidelines and Application Form
Past
recipients are:
2009
Dr. Rebecca Johnson
"Seniors’ fostering shelter dogs: Improving health and well-being together"
2010 Dr. Erika Friedmann
"Pet assisted living (PAL) study"
"Seniors’ fostering shelter dogs: Improving health and well-being together"
2010 Dr. Erika Friedmann
"Pet assisted living (PAL) study"
2011
Drs. Linda Lord and Larry Hill
"The Effect of Adopting a Shelter Cat on Loneliness, Depression and Perceived Physical Health of the Elderly"
"The Effect of Adopting a Shelter Cat on Loneliness, Depression and Perceived Physical Health of the Elderly"
Scholarships/Internships
_______________________________________________________________________________________________
There are an increasing number of scholarships/internships available for people from the nonprofit sector.
There are an increasing number of scholarships/internships available for people from the nonprofit sector.
Australian Scholarships Foundation (ASF)
The ASF is the only Australian organisation solely focused on
funding and facilitating scholarships for Australian Not for Profits (NFP)
directors and staff to undertake education, training and mentoring programs
that improve their ability to lead and manage their organisations.
Cambridge Australia
Trust

Cambridge University is the world’s number one University. By doing research at Cambridge University, Australian
graduates earn their credentials in an internationally recognised academic
environment.
Churchill Fellows
It also aims to reward proven achievement of talented
and deserving Australians with further opportunity in their pursuit of
excellence for the enrichment of Australian society. Applications close 29 Feb 2012.

Recipients will have the opportunity to improve their academic skills and
knowledge, exchange information with peers and join the prestigious alumni of
Fulbright Scholars worldwide.
While abroad, scholars
serve as goodwill ambassadors to the host country and give presentations about
their homelands to Rotary clubs and other groups. Upon returning home, scholars
share with Rotarians and others the experiences that led to a greater
understanding of their host country.
Visit: www.rotary.org

What's involved?
The Vodafone Foundation will cover your annual salary (up
to $60,000) and expenses (up to $15,000), as well as support you with initial
planning and regular workshops to assist you in making the most impact in one
year with your chosen charity. All applicants must be 18+ years, an Australian resident, living in Australia.
Sponsorship
_______________________________________________________________________________________________
Different Types of Sponsorship
Different Types of Sponsorship
Sponsor a Puppy
Individuals & businesses can sponsor a
therapy or service dog or part of the training costs for dogs
All
‘sponsor a puppy’ contributions are
tax deductible.
Example: Purina® Walk for Dog Guides
The Purina® Walk for Dog Guides raises
money to help train Dog Guides for Canadians with visual, hearing, medical or
physical disabilities
- Walk has raised $9mil+ for Dog Guides.
- 100% of funds raised from 200+ participating communities across Canada go directly toward raising, training and providing Dog Guides to Canadians at no cost.
- National Walk Day is Sunday 27 May 2012
- All ages, fitness levels, with or without a dog are welcome to participate.

By sponsoring our puppies you make a real difference by helping to support their care & training which enables them to save lives.
Dogs are donated to us from breeders, rescue and welfare charities or
just because they need a new home. Dogs are chosen for their ability which
allows us to work with a variety of breeds. They live with volunteer foster
families during their training which, can take up to 18mths.
As a sponsor you will receive a certificate,
charity band, car sticker and regular updates on all the puppies in training.
During your sponsorship you will be invited to meet some of the dogs.
Example: Guide Dogs UK

Surprises
_______________________________________________________________________________________________
There will always be times when nonprofits are completely surprised by unexpected donations or giving
There will always be times when nonprofits are completely surprised by unexpected donations or giving
Example: Frugal Couple leave their Life Savings to Animal Charities
Gordon Hardy and his wife Jean didn't
spend their earnings on big houses and fancy dinners - or anything for that matter. Hardy wore the same
suit everyday, which was one of the only items of clothing he owned. The loving
couple lived their lives very modestly and had such a deep love for animals
that when they died, they left their entire fortune to animal charities.
The couple never had any kids but left
their £1.4 mil ($2.2 mil) fortune to the PDSA, the Blue Cross and the Donkey Sanctuary.
Example: Hairy Wombat Sanctuary ACT
Subscriptions
_______________________________________________________________________________________________
Anyone who subscribes to a chosen nonprofit causes electronic
newsletters or mailing list should:- Receive regular information on organisation’s campaigns and events
- Have an unsubscribe link on every email sent to you
- Never sell, trade or otherwise pass on your details to third parties
Sign
up for The Fundraising Authority
Newsletter and get your free copy of ‘How to Hold Great Fundraising
Events: A Step by Step Guide’.
This 10 page special report will guide you through the entire
process of running a profitable fundraising event for your organisation.
Tax Effective Giving
_______________________________________________________________________________________________
Making the most of tax relief opportunities
Making the most of tax relief opportunities
Tax-effective giving allows
charities and donors to make the most of voluntary donations.
It is a simple message but
can make a big difference to an organisation’s fundraising capacity. There are
a number of different ways to benefit from tax relief, including:
- Bequest/Legacy Giving: individuals can reduce their inheritance tax liability by leaving a gift to charity in their will.
- Payroll Giving: employees can donate straight from their gross salary; giving immediate tax relief and making gifts go further.
- Share Giving: donors can get substantial relief on their income tax bill
when making donations of shares.
There are also other
tax-effective giving options, for more information visit Australian Tax Office (ATO) at: www.ato.gov.au/nonprofit
Telephone Fundraising
_______________________________________________________________________________________________
Telephone fundraising
Telephone fundraising
Example: Cold List Sponsor a Puppy Recruitment 2010 Campaign
After successful tests in 2009 Guide Dogs (UK) scaled
up this acquisition activity to recruit
6,500 brand new regular givers with an average annual value of £79 to strengthen the Sponsor a Puppy Scheme.
Data was sourced from telephone and internet
lifestyle surveys using a sponsored question approach. Lifestyle survey
responders are potential donors are causal responsive and therefore highly
targeted and every record comes with a callable number. Those who refused the Sponsor a Puppy proposition could be
asked for other forms of regular giving or for one-off donations, maximising
all ask opportunities.
Telephone is a very interactive way to introduce
a new donor to a charity.
Results:
- 7,364 new regular givers were recruited with an average annual value of £81.75.
- 386 people elected to give regularly outside the Sponsor a Puppy Program
- 262 supporters gave a one-off credit card donation averaging £27.93.
- Total income generated by the campaign (including Gift Aid) was £755,014 - giving a near positive Year 1 ROI - almost unheard of in cold recruitment!
Text Giving
_______________________________________________________________________________________________
Anyone can start a text campaign to promote your favourite charity or cause - it’s simple & free
JustTextGiving
is a new service that allows any charity in the UK, big or small, to receive
donations via text message. Thanks to our partners Vodafone, it’s completely
free to set up and run, and 100% of the donation, plus Gift Aid, goes to
charity.
- Create your free JustTextGiving code
- Promote it
- Receive text donations to your JustGiving page
Trading and GST
_______________________________________________________________________________________________
An introduction to some of the issues arising around Trading and GST and signposting to further information
An introduction to some of the issues arising around Trading and GST and signposting to further information

Australian Tax Office www.ato.gov.au/nonprofit
Trusts & Foundation
_______________________________________________________________________________________________
Information about Trusts & Foundations
Information about Trusts & Foundations
A Grantseeker's Guide to Trusts & Foundations –
Philanthropy Australia
The manual provides guidance
on:
- What is philanthropy, language and terms used by grantmakers
- How Trusts & Foundations operate
- What things will and won’t attract funds from Trusts & Foundations
- What grantmakers look for in grant applications
- What information to provide to Trusts & Foundations
- What to include in your application for funding, what to leave out
- How to maintain a good relationship with Trusts & Foundations to enhance your chance of future success


NB: This Directory requires an online subscription
but worth every penny. Highly recommended
Trustees
_______________________________________________________________________________________________
Information and signposting for Trustees and organisations around the role and obligations of trustees
Information and signposting for Trustees and organisations around the role and obligations of trustees
Created in consultation with
Philanthropy Australia's Members, this PAF Trustee Handbook is an essential
document for PAFs / PPFs, Community Foundations, Family Foundations, Private Charitable Funds and Ancillary Funds.

This Handbook comments on what is
required of the trustee, and directors thereof, of PAFs under the Guidelines
and at law. This is a "plain
English" introductory guide to the role and duties of trustees &
directors.
Free Download: PAF Trustee Handbook via
the PhilanthropyWiki
Secretary's Handbook - Centre of Philanthropy & Nonprofit Studies (CPNS) QUT
Free Download: www.cdba.org.au/secretary_handbook.pdf
The Complete Guide to Australia’s Private
Ancillary Funds™ www.globalphilanthropic.com Australia's
Private Ancillary Funds 900+ PAFs with $2 Billion invested
Useful Websites
_______________________________________________________________________________________________
Useful links to help you with your fundraising & information on nonprofit sector
Useful links to help you with your fundraising & information on nonprofit sector
CAF Australia www.cafaustralia.org.au
CAF
Australia has developed a range of specialised services and programs to assist
the not-for-profit sector in developing their fundraising income in an
effective and efficient manner.
Cavill + Co www.cavill.com.au
Cavill & Co find and secure charity/community partners for
corporates that deliver tangible, social and commercial outcomes. Cavill &
Co provide training tools for charity/community groups to prepare for and
successfully secure corporate partners that will deliver extraordinary benefits.
Result: Cavill & Co Partnership Model ‘HeartSmart®’ has created 39
Corporate-Cause Partnerships worth $25mil.
Example: Guide Dogs Australia
- Client: Guide Dogs Australia
- Duration: 10 years commencing 2001
- Goals - Kleenex: Reinforce puppy brand icon, build customer loyalty
- Goals - GDA: Train at least 4 Guide Dogs each year
- Commitment: $1.5m over 10 years
- Key activity: On pack promotion, TV Ads
- Achievement: Trained over 36 Guide Dogs
Fundraising
Institute Australia advances philanthropy through encouraging and supporting
people and organisations to ethically practise excellence in fundraising.
Australia's number #1 Not
For Profit news and jobs site. Get the latest news, jobs, opinion, research,
features and reports from conferences around Australia.

Our Community provides advice, tools and training for Australia's 600,000 community groups & schools, and practical linkages
between the community sector and the general public, business & government.
Easy Grants Newsletter is the
fundraising bible for Australian nonprofits.
Givewell www.givewell.com.au
Givewell plays a key role in fostering a better culture of Giving in Australia.
It conducts research on charities and generates ideas on better ways to give
and believes that more informed and generous giving will lead to a more
accountable, efficient and effective charitable sector.

Givewell's Project Spotlight - each month
Givewell highlights a project for which a
charity is currently seeking funds. It also provides details on how to give
directly for this project. http://www.givewell.com.au/project_spotlight.asp
Australian Tax Office www.ato.gov.au/nonprofit



Result: $575mil donations
distributed to date!
Volunteering
_______________________________________________________________________________________________
Information on becoming a volunteer
Information on becoming a volunteer
Some nonprofits have
paid staff but many rely solely on volunteers. Few nonprofit organisations
would be able to function without the vital assistance of volunteers.
Become a Delta Pet
Partners Team to
visit people in hospitals or assisted living centres, help children learn to
read, and more.
If you would like more
information about becoming a volunteer contact your local non-profit
organisation or register with one of a number of organisations:
Volunteering Australia www.volunteeringaustralia.org
GoVolunteer is an initiative of Volunteering Australia.

GoVolunteer provides you with all you need to find out about
volunteer opportunities, and helps you make the best match possible between
your personal requirements and choice of volunteer work. For more information visit: www.govolunteer.com.au
Pro Bono - VolunteerMatch

VolunteerMatch is also a resource centre for
information about volunteering in Australia. For more information visit: www.probonoaustralia.com.au/about-volunteermatch-skilled-volunteers
Goodcompany has worked with 850+ registered nonprofits who have benefited from $12mil+ worth of
pro bono services since its inception in 2001.
Utlising skilled volunteers can save nonprofits significant amount of monies, build their capacity and help
them achieve their social objectives.
For more information visit www.goodcompany.com.au/Volunteers
Corporate Volunteering
Corporate Volunteering opens up opportunities for nonprofit organisations to
access teams of volunteers and volunteers with professional expertise.
Most large companies that have employee volunteering schemes
will promote this on their website under headings such as ‘Community Partnerships’ or ‘Corporate
Responsibility’.
ACF is dedicated to promoting engaged employee giving as
the most effective way to drive social impact in the workplace.

Together with fundraising and
volunteering, Workplace Giving provides sustainable support and
grows capacity for community organisations
www.australiancharitiesfund.org.au/workplace-giving
www.australiancharitiesfund.org.au/workplace-giving
ACF partners with the following charities that embrace and
encourage workplace giving:
Animal Welfare League NSW
|

Assistance Dogs Australia
|
RSPCA
Result: $50mil+ donated to nonprofits through programs facilitated by ACF
Volunteer Fundraisers
Information and best practice on finding and managing volunteer
fundraisers
Many volunteers help
out with special events, fundraising & promotions throughout the year. Using volunteer fundraising is vastly different than using paid staff or
consultants. Volunteers have lots of enthusiasm and a wide network to tap
into, but they may not have as much understanding of fundraising techniques as
paid staff.
Train Volunteers
Train your volunteers
- teach them how to fundraise for your organization, show them the steps, let
them practice and ask questions. The time you take with your team will
pay off later with higher revenues and happier volunteers.
Provide Materials
& Support
Give your team copies
of your training materials, supplies of items they will need to fundraise -
brochures, envelopes, forms - whatever your fundraising campaign requires and
provide support when needed.
Don’t Stifle
Enthusiasm or Creativity
Many small charities
make the mistake of being so rigid in their guidelines that they miss real
opportunities, and turn off their volunteers.
Track Progress
Tracking is Key to the
success of a volunteer fundraising campaign.
Don’t Forget to
Praise & Thank Your Volunteers - a Lot!
Remember, volunteers
could be doing any number of things with their time, but instead have chosen to
work - for free - as part of your volunteer fundraising effort. Give them the
recognition they deserve.
Workplace Giving
Workplace Giving is an Australian Government endorsed, simple and
effective way for employees to regularly donate to charities through automated
payroll deductions.
An employee can pledge to their nominated charity a pre-tax amount on a
weekly, fortnightly or monthly basis. The charity receives this donation at
minimal cost so that the charity is able to increase its return on their
fundraising activities with more money going directly to its cause.
![]() |
Seeing Eye Dog |
The deduction is taken from an employee’s pre-tax earnings. Income tax
is calculated on the reduced gross salary, giving the benefit of an immediate
tax deduction. Deduction details are recorded on employee’s pay slip, so there
is no need to keep donation receipts for taxation purposes.
By participating in a workplace giving program employees have the
opportunity to:
- Receive an immediate tax benefit for their salaries
- Make a regular donation without pressure
- Receive a tax deduction without the need to keep receipts
- Make an invaluable contribution to their chosen charity
Example: Workplace Giving Seeing Eye Dogs Australia

Result: $20mil is contributed to charity each year through Workplace Giving Programs. (ACF 2009 Report: Cutting to the
Heart of Workplace Giving)
Wealthy Individuals
Several global wealthy
individuals have become prominent Philanthropists
Chuck Feeny

In Feb 2011 he became a signatory of the Giving Pledge in an effort to inspire the wealthiest individuals &
families in America to commit to giving the majority of their wealth to the
philanthropic causes & charitable organisations of their choice either during
their lifetime or after their death.
Bill & Melinda
Gates Foundation
The Bill & Melinda
Gates Foundation was created by Microsoft founder Bill Gates and his wife
Melinda.
The Foundation has an
asset trust endowment of approximately US$37.3 billion and has made a total of
US$16.5 billion in grant commitments since inception in 2000. The
Foundation's endowment includes ongoing annual gifts from Warren Buffett.
Richard Branson
![]() |
Virgin founder pledges to give away 10% of wealth |
Billionaire entrepreneur Richard Branson has
joined a handful of UK's richest in pledging to bequeath 10% of his wealth to charity when he
dies.
This new trend on giving in UK is a result
of Legacy 10, an
initiative aimed at convincing 10% of UK population to give 10% of their wealth
to charity in return for an inheritance tax break.
50 most generous Philanthropists - Business Week Report
And Finally
If you think that Social Giving is just a fad - think again!
[Source: JustGiving The Rise of Social Giving]
[Source: JustGiving The Rise of Social Giving]

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