Wednesday, 3 February 2016

Service dog accompanies first-ever disabled Lego figure in new collection

Lego just made history with the addition of a Lego character in a wheelchair and a service dog.

Lego just changed the toy game in a major way.The Denmark-based company unveiled a disabled Lego figurine during the International Toy Fair earlier this week in Nuremberg, Germany, NPR reports. The character, who appears to be a young man or boy, is seen sitting in a wheelchair and is accompanied by a service dog.


The new figurines, which are part of Lego City’s upcoming “Fun in the Park” summer collection, have been celebrated as a victory by members of  Toy Like Me. The group has been urging toy brands to design characters with disabilities as a way to make their figurines more inclusive.

“Lego have just rocked our brick built world and made 150 million disabled kids, their mums, dads, pet dogs and hamsters very very happy,” Rebecca Atkinson, leader of Toy Like Me, said in a statement. "This groundbreaking move by Lego is just one small step toward recognizing the important place all people and animals have in our society. Thank you, Lego."

See the video at: https://www.facebook.com/bbclookeast/videos/1017283028352576/ 



Toys Like Me mission is to celebrating disability in toys and is calling on the toy industry and children's TV to better culturally represent 150 million disabled kids worldwide. 


Help Toys Like Me turn its viral social media campaign into a lasting online resource which will celebrate disability in toys, advise people looking for representative toys and continue consulting and calling on the global toy industry to include disabled children in the cultural mainstream. For more information go to:

1 comment:

  1. The name Lego was at first begat by the organization's author, Ole Kirk Christiansen, a craftsman from Billund in Denmark, in 1934 when he was all the while producing wood toys.Lego City Sets

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...