Sunday, 1 November 2015

Shining a Light on Homeless Dogs

Territorio de Zaguates, an animal rescue organization in Costa Rica, was having trouble finding forever homes for their mixed breed dogs - 94% of their dogs in their organization.

So they had an innovative idea: if people are more likely to adopt when they know the breed of the dog, why don’t we create unique one of a kind breeds? With the tagline, “when you adopt a mutt, you adopt a unique breed,” Costa Rica now has one-of-a-kind breeds, like Fire-tailed Border Cocker, Shaggy Shepherd Dachspaniel, and Marbled English Filamaraner.

With the help of National TV, social media, and billboard advertising, adoptions for these mutts skyrocketed! In 45 days of their campaign, Territorio de Zaguates adoption rate grew by 1400%, their mutts obtained $457,000 of PR value, and their Facebook page received 510,484 interactions. As well, 100% of the shelters expenses are now covered by sponsors.

Dognition are thrilled with Territorio de Zaguates success in finding so many homeless dogs permanent, loving families. They also believe that all dogs have a unique genius, which is why they have paired up with Petfinder to create the Dognition/Petfinder Adoption Program

They are now working with adoption organizations to assist in placing more dogs in their 'forever homes' by helping to shine a light on what makes each dog special. In particular, they hope to help place the dogs that are commonly overlooked in the adoption process. They plan on rolling out their Adoption Program to more shelters in the near future. 

Know of an adoption organization that could benefit from Dognition? Write to with your interest.


  1. Your post is very helpful, thank you. Many dog owners want their dogs trained and most of them can train them to do simple tricks like sitting or playing dead. Others like to train their dogs to be friendly to everyone especially with their direct family. See more

  2. care for dogs is not easy. in order for your dog to live for a long time and be healthy you should know how to care for it. if you are a student and you have a lot of homework and you don’t mind caring for your dog well, then you should ask professional writers who work for the service that presents the service that offers cheap essay writing cheap essay writing - to write your minds that are your homework in order to be able to care for your dog

  3. Artificial grass is very common for pet owners, as it is a surface that can make both animals and humans happy. You may have heard the reasons for getting fake grass and it’s usable all year. artificial grass for dogs

  4. great article! i like it. cosplay costume 20% off go now.

  5. I personally like your post; you have shared good insights and experiences. Keep it up. pagalworld

  6. I am very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best posting. 7starhd

  7. Really this post is more informative for beginner. andrey belyakov


Related Posts Plugin for WordPress, Blogger...